A sponsorship is a long-term partnership, which keeps a brand at the forefront of the listener’s minds.
On-air sponsorships generate brand awareness through frequent name check mentions, along with a brief positioning statement.
Sponsorship opportunities on radio range from bulletin sponsorships such as weather, traffic & travel and sport to show sponsorships such as weekday breakfast, drive-time, and weekend programming. Another option is to sponsor a unique programming feature created specifically for the sponsor. The message works even harder if there is a natural synergy with the sponsorship property and the advertiser’s brand.
As sponsorships build awareness in a subtle way, 3 months is the minimum duration recommended for a sponsorship.